Royal Caribbean Heads Underground in New York's Subway

I just had my car wrapped so this I thought this was super fun!  Can you imagine your just going to work one day and you catch your ride in this?

This is from Travel Agent Central
February 6, 2012 By: Susan Young


Royal Caribbean International is targeting New York-area commuters in a brand campaign that involves imagery and messaging both inside and outside the 42^nd Street S line in Manhattan this February.

As commuters are transported between Times Square and Grand Central Station, the cruise line will give them a taste of the Royal Caribbean cruising experience with fully-branded shuttle cars supporting the cruise line’s new messaging.
First rolled out in December 2011, the campaign is focused on reawakening consumers to the sights and sounds of the sea by communicating the decree, “The Sea is Calling. Answer it Royally.”

The subway cars, which are wrapped both inside and out, reflect actual Royal Caribbean cruise ships. The cars’ interiors are each separately wrapped as an onboard theater featuring marquees of some of the Broadway shows guests can see onboard select Royal Caribbean ships such as Hairspray, Chicago and Saturday Night Fever; an onboard spa with bamboo showers and masseuse; as well as an open deck area complete with a surf simulator and surfer.

Each car conveys the options for entertainment, relaxation and adventure that can be enjoyed on a Royal Caribbean cruise vacation. Commuters, who will be treated to special surprises during the month, are encouraged to take photographs and videos to share with friends through their social media channels, tagging Royal Caribbean by using the specified hashtag #RoyalShuttle.
Royal Caribbean also challenges fans to find “hidden treasures” in the shuttle artwork, including characters such as Shrek and Po from the cruise line’s exclusive partnership with film studio powerhouse DreamWorks Animation.

Royal Caribbean offers cruising options to Bermuda and the Caribbean out of Bayonne, N.J., and Baltimore, Md., onboard Explorer of the Seas and Enchantment of the Seas.

What is new on the Allure of the Seas ???

How about a Brazilian Steak House in the Solarium at night?

Here is an excerpt from Richard Fain, Royal Caribbean's Chairman and CEO's Blog.. 
I am making my reservations for our January 23rd sailing NOW...  Want to join us?  Just call !!

Careful Due Diligence



Posted on September 15th, 2010 by Richard


“It’s a tough job but someone has to do it.”






Part of the heavy burden I have to shoulder is the need to do extensive testing of our new culinary offerings. A year ago, we were making final preparations for opening the cupcake cupboard onboard OASIS OF THE SEAS and I fulfilled my responsibility by participating in extensive testing of the cupcakes we planned to offer. One has to do what one has to do!





And this year, I feel equally obliged to test the menu for the new Samba Grill being constructed onboard ALLURE OF THE SEAS. As a reminder, on OASIS, in the aft part of the beautiful Solarium, we have a wonderful Solarium Bistro which serves healthy entrées all day. That Bistro has been extremely successful for breakfast and lunch and we regularly receive rave reviews from our guests. BUT, unfortunately, it has been less successful for dinner. Those who go to it have been very happy, but too few people go to it in the evening. As a solid meat-and-potatoes man myself, I am not surprised. The idea of a restaurant whose entrées are all less than 500 calories looks great on paper, but isn’t as attractive for dinner to everyone. In fairness, the Bistro has some exceptionally attractive competition for our other restaurants onboard. I accept that by itself it would do well, but when the alternatives are places like 150 Central Park, Chops Grill, Giovanni’s Table, etc., it ain’t easy.




So, true to our credo of giving our guests what they want rather than what we think they should want, we have decided on Allure to convert the Solarium Bistro into a Brazilian Churrascaria restaurant. It turns out that the facilities onboard are well suited to this and we think it will be very successful.





But our diligence knows no bounds and to be absolutely sure, Adam Goldstein, Lisa Bauer, Vicki Freed and Frank Weber tried out the full menu in our test kitchen. The sacrifices I make striving for excellence. We started with the appetizer buffet. My personal favorite was the gazpacho (which I happen to adore) but the cold cuts, the shrimp and the salads were all excellent. But the big treat was the Gaucho coming around offering meat on huge skewers. All you can eat of some outstanding meats, fishes, chicken, etc. We even auditioned the Samba dancers during our meal.





I was impressed at how they had transformed a very clinical space (in this case our test kitchen) into a truly Brazilian ambience. The small touches really mattered and I really like the unique crockery program.



While we all enjoyed the meal and came away convinced that this was going to be a success, the best evidence ― as always — comes from our guests. We have only recently announced Samba Grill and already the advanced reservations for the venue are running at a rate double what the similar figure was for Solarium Bistro at the same time a year ago. These advanced reservations place Samba Grill squarely amongst our most popular restaurants even before it opens. Imagine what it will be like when everyone sees the real thing.