Royal Caribbean Heads Underground in New York's Subway

I just had my car wrapped so this I thought this was super fun!  Can you imagine your just going to work one day and you catch your ride in this?

This is from Travel Agent Central
February 6, 2012 By: Susan Young


Royal Caribbean International is targeting New York-area commuters in a brand campaign that involves imagery and messaging both inside and outside the 42^nd Street S line in Manhattan this February.

As commuters are transported between Times Square and Grand Central Station, the cruise line will give them a taste of the Royal Caribbean cruising experience with fully-branded shuttle cars supporting the cruise line’s new messaging.
First rolled out in December 2011, the campaign is focused on reawakening consumers to the sights and sounds of the sea by communicating the decree, “The Sea is Calling. Answer it Royally.”

The subway cars, which are wrapped both inside and out, reflect actual Royal Caribbean cruise ships. The cars’ interiors are each separately wrapped as an onboard theater featuring marquees of some of the Broadway shows guests can see onboard select Royal Caribbean ships such as Hairspray, Chicago and Saturday Night Fever; an onboard spa with bamboo showers and masseuse; as well as an open deck area complete with a surf simulator and surfer.

Each car conveys the options for entertainment, relaxation and adventure that can be enjoyed on a Royal Caribbean cruise vacation. Commuters, who will be treated to special surprises during the month, are encouraged to take photographs and videos to share with friends through their social media channels, tagging Royal Caribbean by using the specified hashtag #RoyalShuttle.
Royal Caribbean also challenges fans to find “hidden treasures” in the shuttle artwork, including characters such as Shrek and Po from the cruise line’s exclusive partnership with film studio powerhouse DreamWorks Animation.

Royal Caribbean offers cruising options to Bermuda and the Caribbean out of Bayonne, N.J., and Baltimore, Md., onboard Explorer of the Seas and Enchantment of the Seas.